Reading and Reading Response Assignment: "What We Are to Advertisers"

Due Monday, 8/24. 

Reading:  

"What We Are to Advertisers"

Read this article carefully! Print it and bring it to class.

Reading Response: 

Write a paragraph in response to each of the following questions:

1)What do marketers mean by "positioning" and why is it an important strategy to them?  Describe a product you buy and how it is "positioned" to you.

2)Consult the VALS 2 network chart and write a paragraph in which you discuss where you think advertisers would place you on the chart.  Do you fit neatly into one category?  Do you overlap?  Explain.  How do you feel about being stereotyped by marketers?

Your response should be at least one full page. (12 point Times New Roman font, one inch margins, double spaced). 

You do not need to submit this response to Turnitin.com.  Instead, bring a copy to class to turn in to me.